Networks
AdNow
Russian-origin native ad network with strong CIS and EE inventory.
AdNow is a Russian-origin native ad network founded in 2014. Inventory is concentrated in CIS countries (Russia, Ukraine, Belarus, Kazakhstan), Eastern Europe, India, and parts of LATAM. Lower CPCs than Taboola/Outbrain (often $0.01–$0.05 in tier-3 geos), looser compliance, and smaller publisher base. Used by nutra and crypto advertisers who can't get accepted on tier-1 networks. Sanctions complications since 2022 limit US-card payouts in some markets.
Example
Nutra weight-loss advertiser banned from Taboola moves a $200/day campaign to AdNow targeting Poland and Romania — clears at $0.04 CPC, with manual bid adjustment per publisher.