Traffic & geos
Antivirus / consumer-security offers
McAfee/Norton-tier consumer-security affiliate vertical.
Antivirus is one of the longest-running affiliate verticals: McAfee, Norton, Bitdefender, Avast, Kaspersky. Front-end products $40–$120/year, payouts 30–50% revenue-share or $20–$45 CPA. Cyclical demand (post-breach news spikes). Compliance: claim-substantiation on threat-stat numbers (FTC settled with Vonix and others in past). Tier-1 native and Google search are the dominant channels.
Example
McAfee 1-year subscription affiliate runs Outbrain US 'security-news' advertorial at $0.28 CPC, $58 first-year AOV, 35% rev-share = $20.30 effective payout.