Creative
Before/after image
Two-panel transformation image, restricted on most major ad platforms.
Before/after imagery shows a transformation — weight, skin, teeth, hair. Banned on Meta and Google for most verticals; restricted on Taboola, Outbrain, and MGID with case-by-case review. Even where allowed, FTC requires the photos to be of actual customers achieving typical results in the represented timeframe. Most successful nutra operators in 2026 have shifted to lifestyle and ingredient imagery instead.
Example
Weight-loss advertiser submits before/after photo to Taboola compliance review — gets rejected. Switches to a 'happy person at the beach' lifestyle image with the same advertorial copy — passes review and outperforms the original on CTR by 22%.