Ad-tech
branding_text
Taboola's display name field for the advertiser/source on a creative.
branding_text is the field on a Taboola ad that shows the advertiser's display name (sometimes brand, sometimes the agency). It's the closest thing to an 'advertiser name' that's safe to display publicly without doxxing the publisher widget. mediabuyer.site uses branding_text everywhere advertisers are surfaced.
Example
Same Taboola advertiserId can rotate branding_text values across creatives — 'HealthRight Today' on health verticals, 'WealthDigest' on finance — to A/B brand authority.