Tracking
CAKE
Affiliate-network and direct-advertiser tracking platform.
CAKE (cakemarketing.com) is a SaaS affiliate-network and advertiser-direct tracking platform, smaller than TUNE/Everflow but used by some larger direct advertisers (Lendio, ProspectGenius) for in-house affiliate programs. Strong on multi-channel attribution, real-time API, and whitelabeling. Enterprise pricing.
Example
A finance lead-gen direct advertiser running its own program through CAKE issues unique tracking URLs to 80 affiliates and reconciles weekly via CSV pulls from the CAKE API.