Creative
Carousel ad
Multi-image swipeable ad format — Meta, TikTok, and some native networks.
Carousel ads stack 2–10 images that the user swipes through. Native to Meta, TikTok, and Snap; some native networks (Taboola Stories, MGID) support a similar format. Carousels lift Meta CTRs 30–60% on most direct-response offers because they let the advertiser show product variants, before/after sequences, or step-by-step explainers. Each card can have its own URL, enabling A/B style multi-variant testing in one ad unit.
Example
Skincare DTC brand runs a 5-card Meta carousel showing 5 routine steps; CTR 1.8% (vs 0.9% on single-image), with cards 1 and 5 driving 70% of clicks.