Tracking
Click ID
Unique identifier for an ad click, passed through the funnel.
A click ID is a unique token the tracker assigns to each click, baked into the offer URL. When a conversion fires, the click ID is sent back via postback or pixel — that's how the tracker knows which click produced the conversion. Most networks have their own naming (gclid for Google, fbclid for Meta, taboola_click_id for Taboola).
Example
User clicks Taboola ad → tracker generates click_id=tk_8f2a91 → offer URL becomes /offer?cid=tk_8f2a91 → on conversion, MaxBounty fires postback with cid=tk_8f2a91 → attributed.