Metrics
CPV
Cost per view — pay-per-view ad pricing (mainly pop, push, video).
CPV (cost per view) is the pricing model where the advertiser pays per ad view rather than per click or per thousand impressions. Common on pop / popunder networks (PropellerAds, PopAds, PopCash), some push networks, and some YouTube TrueView buys (where a 'view' = 30 seconds or full watch, whichever is shorter). CPVs on pop traffic run $0.0005–$0.005 per view; YouTube TrueView clears $0.02–$0.15 depending on geo and audience.
Formula
CPV = ad spend / views
Example
PropellerAds popunder on US tier-1 mobile clearing $0.0021 CPV. With a 0.6% LP-to-offer CVR, the campaign needs $0.35 EPC just to break even.