Traffic & geos
Dating: mainstream
Match.com / eHarmony-tier mainstream dating affiliate vertical.
Mainstream dating refers to non-adult dating affiliate offers (Match, eHarmony, OkCupid, Plenty of Fish, Hinge, Christian Mingle, OurTime, EliteSingles). CPL $1.50–$4 SOI, $5–$25 DOI, CPA $15–$80 per first paid month. Runs on most ad platforms (Meta, native, Google, Twitter). Demographic sub-segmentation drives CPA economics — niche demos (Christian, 50+, single-parent) outperform mainstream broad targeting.
Example
OurTime (50+) affiliate offer at $48 CPA runs on Outbrain US with a 'best-dating-sites-50plus' listicle prelander — clears $0.86 EPC blended.