Traffic & geos
Finance: debt relief
Debt-consolidation and debt-settlement lead-gen vertical.
Debt-relief is a US-centric finance lead-gen vertical: debt-consolidation, debt-settlement, credit-counseling, IRS tax-debt resolution. CPL payouts $30–$75 on a $10K+ debt-amount lead. Compliance is strict — TCPA exposure on phone fields, FTC truth-in-lending oversight, and state-level usury rules. Strong native, search, and SEO arb plays.
Example
Debt-consolidation lead-gen offer at $48 CPL, $10K+ debt threshold, runs on Taboola US: $0.42 CPC, 5.1% LP CVR (form completion), 67% post-submit verified-lead pass rate — blended payable CPA $58 vs $72 effective payout per qualified lead.