Traffic & geos
Finance: insurance
Auto, home, life, and health insurance lead-gen vertical.
Insurance is the largest US affiliate lead-gen vertical by spend. Auto-insurance leads ($15–$40 CPL), home insurance ($25–$50), life insurance ($30–$80), Medicare/Medicare-Supplement ($45–$90, seasonal). Traffic mix: native arb (Taboola/Outbrain/MGID), Meta (where allowed), Google search, search-arb feeds. Compliance: TCPA exposure on phone-call leads is the dominant risk — class actions and PJP settlements have driven up the cost of compliance dramatically since 2022.
Example
Medicare-Supplement lead-gen offer (October–December AEP window only) clears $78 CPL on Outbrain US with a quiz-funnel prelander and a TCPA-compliant single-line consent disclosure.