Compliance & regulatory
FTC disclosure
Required disclosure of material connection in endorsements and affiliate links.
FTC's Endorsement Guides (16 CFR Part 255) require disclosure of any 'material connection' between an endorser and the advertiser — including affiliate-commission relationships. Required disclosures must be 'clear and conspicuous' and 'unavoidable.' Modern affiliate-content compliance: include 'Affiliate disclosure: we may earn a commission from links on this page' on every page that contains affiliate links, plus '#ad' or '#sponsored' on social posts.
Example
VPN review-site adds a banner-style 'Disclosure: this site receives compensation when you click affiliate links' at the top of every comparison page — clears the FTC clear-and-conspicuous standard.