Traffic & geos
Gambling: sports betting
DraftKings/FanDuel-tier sports-betting affiliate vertical (state-by-state US).
Sports-betting affiliate offers in the US went from zero-to-massive 2018–2024 after PASPA was overturned. Each US state legalizes separately — affiliates need state-by-state geo-targeting and state-specific operator deals (DraftKings, FanDuel, BetMGM, Caesars, ESPN BET). CPA $100–$400 per qualified depositor, frequently with rev-share alternatives. Heavy regulatory oversight per state: NJ DGE, PA PGCB, NY NYSGC, etc.
Example
DraftKings affiliate runs $250-CPA NY-only offer in Q3 NFL season, traffic from a YouTube channel reviewing player props — blended CPA $185.