Ad-tech
IAB
Interactive Advertising Bureau — industry standards body.
IAB (Interactive Advertising Bureau) is the ad-tech industry's standards body. Maintains TCF (consent), oRTB (auction protocol), VAST (video tags), VPAID (video interactive), ads.txt (publisher authorization), and the MRC viewability standard. Sub-orgs: IAB Tech Lab (technical specs), IAB (industry-policy and events). Affiliate marketers brush against IAB standards via TCF (consent), ads.txt (programmatic eligibility), and oRTB (programmatic auctions).
Example
Affiliate review site adds an ads.txt file in 2025 listing its authorized SSPs (Google, Magnite, PubMatic) — required to be programmatic-eligible for tier-1 buyers using IAB's ads.txt-validation step in their bidder.