Compliance & regulatory
MFA (Made-for-Advertising)
Sites built primarily to monetize ad placements with thin content.
MFA (made-for-advertising) is the industry's term for low-quality publishers built primarily to harvest programmatic ad revenue. ANA's 2023 study estimated 15% of programmatic spend lands on MFA sites. From a buyer perspective, MFA = wasted spend; from an operator perspective, MFA = margin (until Google AdSense changes the rules).
Example
Slideshow site with 12-tile pagination, 8 ad slots per page, 200 words of AI-generated content per slide. Pure MFA — burned by AdSense in the November 2024 enforcement wave.