Monetization
Rebill / continuity
Subscription billing pattern that follows the front-end purchase.
Rebill (also 'continuity') is the subscription billing that follows the front-end purchase: the customer pays $89 today and is enrolled in a $89/month auto-shipment unless they cancel. Rebills carry the lion's share of nutra and supplement profitability — front-end CPA is often near or above front-end revenue, with rebill providing the actual margin. Compliance: clear disclosure of rebill terms required; FTC has settled multiple cases over hidden continuity (Apex Capital, etc.).
Example
Nutra weight-loss offer with $79 front-end and 4-month average rebill life: front-end loses $4/customer at $83 CPA, rebill produces $312 LTV at 60% margin = $187 net profit per acquired customer.