Monetization

RPM

Revenue per thousand pageviews — publisher-side eCPM.

RPM (revenue per mille) is what publishers earn per 1,000 page-views, including all monetization sources. AdSense RPMs run $1–$30 depending on geo/vertical/placement. Search arbitrage publishers care about Y2 RPM (revenue minus traffic cost ÷ pageviews) — anything below their CPC + 30% margin is money-losing.

Formula

RPM = (revenue / pageviews) × 1000

Example

Recipe site running AdSense + Mediavine: $24.50 session RPM in Q4, drops to $11 in February. Native traffic at $0.18 CPC needs the Q4 RPM to make Y2 work.

Related terms

eCPM
Effective CPM — actual revenue per 1,000 impressions.
RSOC
Related Search on Content — Google's content-search arbitrage product.
Y2 (search-arbitrage spread)
The day-2 retention of revenue after traffic cost — search-arb gross margin.