Ad-tech
Smartlink
Auto-routing affiliate URL that sends traffic to the best-converting offer.
A smartlink is an affiliate URL that dynamically routes each visitor to the best-converting offer for their geo/device/OS/browser/time-of-day, drawing from a pool of offers managed by the network. Used heavily on sweepstakes, dating, and crypto where one operator can't easily test all offers. Trade-off: smartlinks are usually 30–50% lower payout than direct offers because the network takes a routing fee, and you lose granular optimization control.
Example
Pop traffic operator points 12 GEOs at one MyLead smartlink instead of managing 47 individual offers — accepts a lower blended payout in exchange for not babysitting the offer-routing logic himself.