Tools
TBoost
Tonic's bid-optimization layer for search-arbitrage campaigns.
TBoost is the optimization product Tonic built into its publisher dashboard to tune the keyword-block layout, refined-search prompts, and feed-partner selection per campaign. Operators with TBoost-enabled accounts let Tonic A/B-test feed configurations to lift Y2; the trade-off is less manual control over what the user sees on the SERP. Useful at scale, sometimes value-destructive on niche verticals where the optimizer doesn't have enough samples.
Example
Mid-tier Tonic operator turns on TBoost across 12 campaigns. RPM rises 11% on average, but two of the 12 campaigns lose 18% — the small ones the optimizer over-fits.