Compliance & regulatory
TCPA (Telephone Consumer Protection Act)
US federal law restricting telemarketing, autodial, and SMS without consent.
TCPA (47 USC § 227, 47 CFR Part 64) is the US federal law restricting unsolicited telemarketing calls, autodialed calls, prerecorded messages, and SMS without prior express consent. Statutory damages are $500–$1,500 per violation (per call/text), often aggregated into class actions in the seven-figure range. TCPA-exposed verticals: insurance, debt-relief, mortgage, solar, home-services. Modern affiliate compliance: single-line consent disclosures, one-to-one consent (post-2024 FCC update), and TCPA-compliant lead-list scrubbing.
Example
Auto-insurance lead-gen affiliate updates the form prelander in February 2024 to comply with the FCC's 'one-to-one consent' rule — drops 14% of inbound leads as non-consenting, but eliminates $2M in potential class-action TCPA exposure.