Creative
Title (headline)
The text headline of a native ad creative.
Title (or headline) is the short text that runs under the thumbnail in a native widget. Platforms cap at ~80 chars but the actual rendered length depends on the placement. Highest-performing patterns: curiosity gaps, specific numbers, named celebrities, before/after framing. Avoid: generic adjectives, all-caps, exclamation marks (auto-rejected by some compliance teams).
Example
'Doctors stunned: this $19 trick may help with knee pain' beat 'Knee pain remedy that works' 4:1 on CTR — same offer, same image.