Ad-tech
Vertical
Industry / category an offer or campaign belongs to.
Vertical is the affiliate-marketing word for category / industry — e.g. nutra, finance, dating, sweeps, e-com, mobile, gambling, insurance, health-supplements. Each vertical has its own offer dynamics, compliance thresholds, payout norms, and traffic-source fit. Top-of-table verticals in 2026 by spend: insurance, mortgage, education, supplements, mobile-installs, sweepstakes.
Example
Operator runs three verticals: nutra ($0.34 CPC, $54 AOV, 1.8% LP CVR), insurance ($0.42 CPC, $32 CPL, 4% LP CVR), mortgage ($0.71 CPC, $80 CPL, 1.1% CVR).