Creative
Video ad
An ad unit using video instead of a static image.
Video ads on native networks autoplay muted, with a play-icon overlay. They typically 2–4× the CTR of equivalent static creatives but cost 30–50% more in CPC (the platform values them higher in the auction). Best practice: 6–15 second clips with caption-burned subtitles, since most viewers see them muted.
Example
10-second before/after video on Taboola: 1.42% CTR vs 0.51% on the still-image equivalent. CPC up 38%, net effective CPM up 95%.