Tools
Voluum
Cloud-based tracker for affiliate marketers.
Voluum is one of the most-used affiliate trackers. It sits between the ad network and the offer, attributes clicks/conversions back to source/campaign/creative, and feeds rule-based traffic distribution (RBTD). Pricing starts ~$199/mo. Strong reporting, native postback support, integrations with most networks.
Example
Operator runs 90 campaigns through Voluum: clicks tagged with click ID, redirected to the offer, postback fires on conversion. Voluum's RBTD then routes future clicks to the best-performing lander automatically.