Networks
Yahoo Gemini (legacy)
Yahoo's discontinued native+search ad platform — folded into Verizon Media in 2019.
Yahoo Gemini was Yahoo's combined native and search ad platform from 2014 until it was folded into Verizon Media (now Yahoo Native, part of Yahoo DSP) in 2019. The brand is dead but operator forums still reference 'Gemini campaigns' for the legacy account types and the playbooks (high-CTR thumbnail tactics, the 'gemini squeeze' creative pattern). Modern equivalent: Yahoo DSP for native, Yahoo Search Partner Network for syndicated SERP monetization.
Example
An old AffLIFT thread titled 'best Gemini bid strategy' from 2018 is still cited verbatim in 2026 by operators running Yahoo DSP — the underlying auction mechanics changed less than the brand name.