Vertical guides

Affiliate vertical guides

Operator-written reference notes on the eight largest affiliate sub-verticals. Payouts, traffic sources, regulatory exposure, and the creative archetypes that work in each. Updated as the regulatory and platform landscape shifts.

• Nutra weight-loss vertical guide

  Payouts, traffic sources, regulatory exposure, and creative archetypes for the most heavily-policed nutra sub-vertical.

  Payout: $40–$100 CPA tier-1; $20–$45 CPA tier-2/3

• Nutra male-enhancement vertical guide

  ED, testosterone, prostate — the highest-payout, highest-restriction nutra sub-vertical.

  Payout: $80–$160 CPA tier-1; restricted on most premium platforms

• Finance: debt-relief vertical guide

  Debt-consolidation, debt-settlement, IRS-tax-debt — high-CPL US lead-gen vertical with heavy TCPA exposure.

  Payout: $30–$75 CPL US, with 20–40% lead-scrub typical

• Finance: insurance vertical guide

  Auto, home, life, Medicare — the largest US affiliate lead-gen vertical by spend.

  Payout: $15–$90 CPL US depending on product line

• Crypto trading-platform vertical guide

  Exchange and broker affiliate offers — high CPA per FTD, restricted on most major ad platforms.

  Payout: $80–$300 per FTD (first-time deposit) on $50–$100 minimum-deposit offers

• Gambling: sports-betting vertical guide

  DraftKings/FanDuel-tier US sports-betting affiliate vertical — state-by-state legalization drives the geo-targeting model.

  Payout: $100–$400 CPA per qualified depositor; rev-share 25–45% lifetime alternative

• Dating: mainstream vertical guide

  Match.com / eHarmony / OkCupid / Hinge / 50+ niche — mainstream dating affiliate playbook.

  Payout: CPL $1.50–$25 (SOI/DOI); CPA $15–$80 per first paid month

• Sweeps: iPhone / electronics vertical guide

  'Win the new iPhone' SOI sweepstakes — high-volume, low-payout, seasonal-spike-driven.

  Payout: $1.80–$3.20 SOI CPL; $3–$6 with phone-field collection