# Limitations — what mediabuyer.site does NOT know or do > Stated plainly so our claims can be trusted within their real scope. mediabuyer.site reports only what is observable from the public native ad surface. Last verified: 2026-06-16. - We do NOT report ad spend, budget, or cost. It is not observable from the public surface. - We do NOT report CTR, conversion rate, ROAS, or ROI. We have no access to network or advertiser dashboards. - We do NOT cover Meta/Facebook, Google, TikTok, push, or pop ads — native networks only (Taboola, Outbrain, MGID, RevContent). - We index a SAMPLE of observed creatives, not a census of every ad ever run on these networks. - Landing-page captures and redirect chains can lag or change after we observe them. - Longevity verdicts (Scaling / Evergreen / Burned-out) are SIGNALS derived from repeated public observation, not guarantees of profitability. - Advertiser names come from the network's own branding text and may vary across networks for the same advertiser. - First-seen marks when a creative entered our index, which may be later than when the advertiser actually launched it. ## Source - HTML: https://mediabuyer.site/limitations - Markdown: https://mediabuyer.site/limitations.md