Outbrain movers · Fri, May 22, 2026

Outbrain ad movers — Fri, May 22, 2026

Summary: On Fri, May 22, 2026, 25 Outbrain creatives spiked and 25 faded relative to their own trailing-7-day observed baseline (out of 1310active creatives that cleared the noise floor). Change is a relative multiple of each creative's prior-week activity — no spend, CTR or conversion data.

Spiking — 25 creatives

Creatives spiking: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Spike
1	Young Woman Lives in a Cave—Take a Look Insidetech	Sponsored \| Tips and Tricks	1	NEW
2	LaGuardia Airport runway remains closed as work continues to repair sinkholegeneral	—	1	NEW
3	Topdoctor: If you eat eggs every day, this is what happenshealth	Sponsored \| Tips and Tricks	1	NEW
4	Spotting kidney disease early, redesigning the hospital meal: How two firms are changing healthcareauto	The Business Times \| Sponsored	1	NEW
5	Hits at home, now breaking out: The cult Asian personal care brands going globalauto	The Business Times \| Sponsored	1	NEW
6	Ancient discovery: Lost pages of the New Testament reveal letters of the Apostle St. Paulgeneral	—	1	NEW
7	Choose your preferred gift: Samsonite 28” luggage set (worth S$740) or S$288 cashback. T&Cs apply.finance	DBS Bank	1	NEW
8	Choose your preferred gift: Samsonite 28” luggage set (worth S$740) or S$288 cashback. T&Cs apply.finance	POSB Bank	1	NEW
9	Get a Samsonite 28” luggage set or S$288 cashback. Limited time sign-up bonus. T&Cs apply.finance	DBS Bank	1	NEW
10	The #1 Mistake Car Owners in Singapore Make When Their COE Endsauto	COE 2026 \| SPONSORED	1	NEW
11	COE Changes: Has Your Old Car's Value Skyrocketed (or Dropped)?auto	COE 2026 \| SPONSORED	1	NEW
12	Heart Surgeon: This Fruit Can Turn You Into A Fat Burning Machinegeneral	thehealthyfat.com	1	NEW
13	Find Neuropathy Relief: Explore the Benefits of Nano-Magnesium Todaygeneral	Natural Relief Journal	1	NEW
14	I haven't slept properly in years. And I've tried everything.auto	richtech-global.com	1	NEW
15	Soft girl era calls for the new UNIQLO and Cecilie Bahnsengeneral	UNIQLO \| SPONSORED	1	NEW
16	I haven't slept properly in years. And I've tried everything.general	richtech-global.com	1	NEW
17	Cardiologist: 2 Veggies Will Kill Stubborn Belly Fat Overnight (Try It)health	Health Weekly	1	NEW
18	Hochgradige Goldaktie gewinnt an Fahrtgeneral	Aktien Reports	1	NEW
19	Find Neuropathy Relief: Explore the Benefits of Nano-Magnesium Todayecom	Natural Relief Journal	1	NEW
20	Nicole Kidman sparks concern as friends urge actress to slow down amid health fearsgeneral	https://www.gossipherald.com/	1	NEW
21	Prostata: Nachts 3x auf Toilette – kein Wunder, dass du dich wie gerädert fühlst!general	Gesund & Vital Ratgeber	1	NEW
22	So wird die Heizung revolutioniert: Buderus-Wärmepumpe mit Festpreisgarantiegeneral	thermondo	1	NEW
23	Down on his Luck Teen Stands Outside of Grocery Store - When he Goes Inside Someone Shoutsgeneral	Tips and Tricks \| Sponsored	7	NEW
24	Sieht teuer aus, bucht sich günstiggeneral	Secret Escapes	1	NEW
25	Was Oma wusste: Volle Wimpern ab 45 hiermitgeneral	Glowgeheimnis	1	NEW

Fading — 25 creatives

Creatives fading: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Drop
1	Dermatologists: Forget Collagen For Crepey and Flabby Arms, Use This Itemgeneral	Insider Beauty	1	0.0x
2	Doctors Admit The 30 Processed Foods They Would Never Eat, Ranked In Orderhealth	Outdoor Revival \| Sponsored	6	0.0x
3	Why This Small Device Replaces Expensive Pressure Washers (Experts Excited)general	Daily Finds Report \| Sponsored	1	0.0x
4	12 Foods You Can Eat A Lot Of Without Getting Fathealth	Outdoor Revival \| Sponsored	7	0.0x
5	Why This Small Device Replaces Expensive Pressure Washers (Experts Excited)general	Daily Finds Report	1	0.0x
6	Here's Why Savvy Investors Aren't Rushing Into The Space X Filinggeneral	golddailytrends.com	1	0.0x
7	10年後、差が出る可能性も…？ドコモユーザー向けのおまかせ資産運用general	(PR) お金のデザイン	1	0.0x
8	12 Things to Cut When Money Gets Tightgeneral	greensprout.com	1	0.0x
9	27 Foods You Can Eat A Lot Of Without Gaining Weight, Ranked In Orderhealth	Outdoor Revival	7	0.0x
10	A farmer takes revenge on the delinquents who harass him on his property.general	Tips and Tricks \| Sponsored	6	0.0x
11	A Forest Rises above Tokyo, Where Urban Highways Restore Nature and Lifegeneral	The Government of Japan	2	0.0x
12	A Forest Rises above Tokyo, Where Urban Highways Restore Nature and Lifegeneral	The Government of Japan	2	0.0x
13	A plumber's trick: This is how every blockage clears itself!general	topsavingtricks.com \| Sponsored	5	0.0x
14	After 60, Leg Strength Comes From One Simple Daily Moveecom	primenutritionfindings.com	1	0.0x
15	Become a Leader in the Cybersecurity Fieldgeneral	SCS Georgetown \| Sponsored	1	0.0x
16	Canadians stranded in Puerto Vallarta after violence disrupts flights home to Edmonton \| Globalnews.catravel	—	3	0.0x
17	Don't Throw Away That Orange Peel: You'll Wish You'd Known This Sooner!general	Tips and Tricks \| Sponsored	9	0.0x
18	Earn an Online Master's in Applied Intelligence From Georgetown Universitygeneral	SCS Georgetown	1	0.0x
19	Georgetown University's Certificate in Competitive Business Intelligencegeneral	SCS Georgetown	1	0.0x
20	Georgetown University's Certificate in Competitive Business Intelligencegeneral	SCS Georgetown \| Sponsored	1	0.0x
21	It Looks Like A Shed Outside, But It Holds An Amazing Secretgeneral	Sponsorisé par Tips and Tricks	8	0.0x
22	Neuropathy is not from Low Vitamin B. Meet the Real Enemy of Neuropathy (Stop Doing This)ecom	Promoted by New Health Insights	5	0.0x
23	Neuropathy is not from Low Vitamin B. Meet the Real Enemy of Neuropathy (Stop Doing This)ecom	New Health Insights \| Sponsored	8	0.0x
24	New South Wales: Many Seniors Unaware Of Free Car Insurance Based On Their Agefinance	Car Insurance 2025 \| Sponsored	1	0.0x
25	Potential light show at Canada’s largest cemetery causes controversy - Montreal \| Globalnews.cageneral	—	4	0.0x

Methodology

For every Outbraincreative with enough observed activity to clear the noise floor, we compare that day's observed placement frequency to the creative's own trailing-7-day mean. A spike is a day at or above 2× that baseline (or a brand-new creative with no prior-week activity); a fade is a day at or below 0.4× of a non-trivial baseline. The table reports the relative multiple, never absolute frequency. Observed from public-web ad placements — no spend, CTR, conversion or personal data. See the data dictionary.