Outbrain movers · Sat, May 23, 2026

Outbrain ad movers — Sat, May 23, 2026

Summary: On Sat, May 23, 2026, 25 Outbrain creatives spiked and 25 faded relative to their own trailing-7-day observed baseline (out of 1298active creatives that cleared the noise floor). Change is a relative multiple of each creative's prior-week activity — no spend, CTR or conversion data.

Spiking — 25 creatives

Creatives spiking: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Spike
1	Shaking reported across Hawaii after magnitude 6.0 earthquake rocks Big Islandgeneral	—	1	NEW
2	After 60, Leg Strength Comes From One Simple Daily Moveecom	primenutritionfindings.com	1	NEW
3	3 children found dead in hot cars in 24-hour span as temperatures skyrocketed across the USauto	—	1	NEW
4	Meloni wehrt sich nach Trumps Attackeecom	Tagesspiegel.de	1	NEW
5	Was Oma wusste: Volle Wimpern ab 45 hiermitgeneral	Glowgeheimnis	1	NEW
6	Zahnärzte aufgebracht: Mehr als jeder zweite Kassenpatient lässt diesen Zahnersatz sausengeneral	Finanzkompass	1	NEW
7	Sydney: Hairdresser Shares The One Thing She Tells Every Client Who Is Losing Their Hairecom	HaloGrow \| Sponsored	1	NEW
8	Are You Missing Over 50s Government Rebates [Find Out]general	Billy Explores	1	NEW
9	BUPA, NIB, HIF, AHM: Not many people know thistech	Billy Explores	1	NEW
10	Möglicherweise die größte Anlagechance seit Jahrengeneral	Aktien Reports	1	NEW
11	Zuschuss für Wärmepumpen: So viel zahlt der Staat wirklichgeneral	Wärmepumpe Förderung	1	NEW
12	Unternehmensnachfolge: Dieser Rechner zeigt, wie viel Ihre Firma wirklich wert istgeneral	Unternehmensverkauf	1	NEW
13	Die Blutdruck-Lüge: Warum viele ‚gesunde‘ Menschen trotzdem Herzprobleme bekommengeneral	Apotheken Ratgeber	1	NEW
14	Wärmepumpe 2026: Spitzenreiter-Modell günstiger denn jegeneral	thermondo	1	NEW
15	Die ersten Wärmepumpen, die überall stehen können.general	Vaillant	1	NEW
16	Heiz-Experte warnt: Niemals alte Gasheizung austauschen gegen…tech	günstig-heizen.de	1	NEW
17	58 Movies That Destroyed Actors' Careers, Rankedauto	Outdoor Revival \| Sponsored	7	NEW
18	Heiz-Experte warnt: Niemals alte Gasheizung austauschen gegen…general	günstig-heizen.de	1	NEW
19	Bear approaches girl at bus stop – watch what happens nextgeneral	Tips and Tricks	1	NEW
20	See What Personalised Content We Have Based on Your Browsing Historygeneral	DiscoveryFeed \| Sponsored	5	NEW
21	Check Out Our Recommendations Curated Just for Yougeneral	DiscoveryFeed \| Sponsored	6	NEW
22	Unglaublicher Ansturm auf KI-Hörgeräte: Dieses Mini-Hörgerät verkauft sonst keinergeneral	Ihre Hörgeräte Beratung	1	NEW
23	Testsieger Wanderschuhe: Keiner kommt an ihn rangeneral	Bergpfad Magazin	1	NEW
24	We've tested 27 popular teeth whitening products: Here are the 5 winnersgeneral	thiswentviral.net	1	61x
25	What Happens to Sciatic Nerve Pain When You Sit on This for 15 Minutes?general	SmoothSpine	1	28x

Fading — 25 creatives

Creatives fading: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Drop
1	Do you have a mouse? Play this game for 1 minutegeneral	Combat Siege \| Sponsored	6	0.0x
2	Dermatologists: Forget Collagen For Crepey and Flabby Arms, Use This Itemgeneral	Insider Beauty	1	0.0x
3	Skip Ozempic! These Are The Best GLP-1 Medications of 2026general	Forbes	1	0.0x
4	Doctors Admit The 30 Processed Foods They Would Never Eat, Ranked In Orderhealth	Outdoor Revival \| Sponsored	6	0.0x
5	Why This Small Device Replaces Expensive Pressure Washers (Experts Excited)general	Daily Finds Report \| Sponsored	1	0.0x
6	Why This Small Device Replaces Expensive Pressure Washers (Experts Excited)general	Daily Finds Report	1	0.0x
7	Trump slams Canada as U.S. House passes symbolic vote to end tariffs - National \| Globalnews.catech	—	9	0.0x
8	Here's Why Savvy Investors Aren't Rushing Into The Space X Filinggeneral	golddailytrends.com	1	0.0x
9	10年後、差が出る可能性も…？ドコモユーザー向けのおまかせ資産運用general	(PR) お金のデザイン	1	0.0x
10	12 Things to Cut When Money Gets Tightgeneral	greensprout.com	1	0.0x
11	[Photos] Restaurant In Texas Has The Guts To Put This On Their Signtech	Sponsored \| HyundaiForums	3	0.0x
12	A farmer takes revenge on the delinquents who harass him on his property.general	Tips and Tricks \| Sponsored	6	0.0x
13	A Forest Rises above Tokyo, Where Urban Highways Restore Nature and Lifegeneral	The Government of Japan	2	0.0x
14	A Forest Rises above Tokyo, Where Urban Highways Restore Nature and Lifegeneral	The Government of Japan	2	0.0x
15	A plumber's trick: This is how every blockage clears itself!general	topsavingtricks.com \| Sponsored	5	0.0x
16	After 60, Leg Strength Comes From One Simple Daily Moveecom	primenutritionfindings.com	1	0.0x
17	Become a Leader in the Cybersecurity Fieldgeneral	SCS Georgetown \| Sponsored	1	0.0x
18	Don't Throw Away That Orange Peel: You'll Wish You'd Known This Sooner!general	Tips and Tricks \| Sponsored	9	0.0x
19	Georgetown University's Certificate in Competitive Business Intelligencegeneral	SCS Georgetown	1	0.0x
20	Georgetown University's Certificate in Competitive Business Intelligencegeneral	SCS Georgetown	1	0.0x
21	How to stretch your investing dollars even farthergeneral	Betterment	1	0.0x
22	Is your portfolio too simple?general	Betterment	1	0.0x
23	It Looks Like A Shed Outside, But It Holds An Amazing Secretgeneral	Sponsorisé par Tips and Tricks	8	0.0x
24	Les produits secrets jamais sortis des grandes marquesgeneral	—	1	0.0x
25	Neuropathy is not from Low Vitamin B. Meet the Real Enemy of Neuropathy (Stop Doing This)ecom	New Health Insights \| Sponsored	8	0.0x

Methodology

For every Outbraincreative with enough observed activity to clear the noise floor, we compare that day's observed placement frequency to the creative's own trailing-7-day mean. A spike is a day at or above 2× that baseline (or a brand-new creative with no prior-week activity); a fade is a day at or below 0.4× of a non-trivial baseline. The table reports the relative multiple, never absolute frequency. Observed from public-web ad placements — no spend, CTR, conversion or personal data. See the data dictionary.