Growth With Purpose: L'Oréal's Playbook

Strategy L’Oréal | L'Oréal Finance
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Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
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Championing environmental & social progress
Homepage
Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Strategy
The bedrock of beauty
L’Oréal has defined a clear vision that is broken down into two points: its Sense of Purpose and “beauty for each”. L’Oréal’s vision of beauty for each is the driving force behind our innovative beauty products and services that aim to cater for the diverse aspirations of all people, all over the world. Our number one position in beauty is founded on 116 years of scientific and beauty expertise, anchored by our presence in every product category, price point and region of the world.
~ 1.3 Bn 1.3 billion
consumers across 150+ countries
95,000+
committed and engaged employees
1 focus
beauty, nothing but beauty and all beauty
New conquests
Organisation
Worldwide reach
Multipolar model
Acquisitions
FAQ
Beauty’s new conquests
In 2025, we sharpened our focus on consumer clusters including Gen Z, men and the 60+ cohort, launching a raft of innovations for their distinct beauty needs and aspirations. Meanwhile, the growing and diverse populations of the US and emerging markets, coupled with new frontiers such as aesthetics and longevity will shape the future of beauty for many years to come.
Gen Z
150 million
Gen Z will soon enter the consuming classes , representing the volume engine of emerging markets.
Male beauty
25%
of the beauty market is men , and their beauty product usage is increasing.
60+ women
41%
of beauty growth will be driven by affluent “Boomer” and Gen X consumers in mature markets .
Organisation
L’Oréal’s success is built on a unique portfolio of 40 diverse and complementary international brands. The Group is structured in four Divisions, each of which has a specific vision of beauty, consumer universe and distribution channels.
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Our 40 global brands
Worldwide reach
To meet the extremely diverse nature of global beauty needs and be ever closer to consumers, L’Oréal draws on 22 research centres and 13 evaluation centres worldwide which augment its innovation capabilities. The Group also has 37 manufacturing plants around the globe, incorporating the latest advances in technology, automation and digitalisation.
Group laboratories around the world
Manufacturing sites by region
Group laboratories
Industrial footprint
Graphic version
Text version
Regional hubs
Research centres
Evaluation centres
Group laboratories around the world
Regional hubs
Research centres
Evaluation centres
Global centres
Europe
1
10
2
3
North America
1
2
-
North Asia
2
3
-
SAPMENA
1
4
2
-
Latin America
1
2
-
Sub-Saharan Africa
1
2
-
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Text version
Factories
Manufacturing sites by region
Plants
Europe
19
North America
5
North Asia
3
SAPMENA
4
Latin America
4
Sub-Saharan Africa
2
A multipolar model, resilient by design
“Multipolar” describes the Group’s business model that benefits from the complementarity of its brand portfolio, coupled with its R&I capacity, global manufacturing and distribution footprint, and consumer reach. Multipolarity allows the Group to be agile and responsive, pivoting in response to market realities in real-time.
Divisions
Consumer Products
37%
Luxe
35%
Dermatological Beauty
16%
Professional Products
12%
Regions
Europe
34%
North America
27%
North Asia
23%
SAPMENA-SSA
9%
Latin America
7%
Categories
Skincare
37%
Makeup
19%
Haircare
18%
Fragrances
15%
Hair colouring
8%
A landmark year for acquisitions
2025 was a historic year of strategic investments and acquisitions by the Group. In February, it signed a long-term, exclusive beauty partnership with independent Paris-based fashion house, Jacquemus. In June, the Group announced an agreement to acquire a majority stake in the British skincare brand Medik8, followed by the acquisition of Color Wow, one of the world’s fastest-growing and most innovative professional haircare brands. In October, the Group entered a long-term strategic partnership with Kering, which included the acquisition of the House of Creed, the luxury niche fragrance brand, along with the rights to enter into 50-year exclusive licenses for the creation, development and distribution of beauty and fragrance products for Gucci , Balenciaga and Bottega Veneta, starting upon closing of the announced transaction.
This exclusive partnership with Kering also includes a 50/50 partnership in the luxury, wellness and longevity space. Lastly, in December, the Group announced the acquisition of an additional 10% stake in Galderma, increasing its stake to a total of 20%, to further the partners’ exploration of the aesthetic beauty market.
These investments strategically expand the Group’s portfolio, adding both edgy and disruptive brands, as well as established, heritage beauty offerings to the mix. Looking to the future, the historic acquisitions of L’Oréal in 2025 testify to our commitment to fulfilling a galaxy of consumer beauty needs and aspirations, now and for many years to come.
Graphic version
Text version
Consolidated Group revenues in € billion
History of acquisitions
44.05
2025
Dr.G
Medik8
Color Wow
Jacquemus
Kering Beauté
43.48
2024
Miu Miu
41.18
2023
Aēsop
38.26
2022
Skinbetter Science
32.28
2021
Takami
Youth To The People
27.99
2020
Mugler
Azzaro
Thayers
29.87
2019
Prada
26.94
2018
Giorgio Armani
La Roche-Posay
Logocos Naturkosmetic
ModiFace
Pulp Riot
Stylenanda
Valentino
26.02
2017
CeraVe
25.84
2016
Saint Gervais Mont Blanc
Atelier Cologne
IT Cosmetics
25.26
2015
Niely
22.53
2014
NYX Professional Makeup
Carita
MG
Decléor
22.12
2013
21.63
2012
Urban Decay
20.34
2011
Clarisonic
19.50
2010
Essie
17.54
2008
Yves Saint Laurent
15.76
2006
The Body Shop
14.53
2005
SkinCeuticals
14.03
2003
Shu Uemura
12.67
2000
Softsheen Carson
Kiehl’s
Matrix
7.61
1996
Maybelline New York
5.04
1993
Redken
3.75
1989
La Roche-Posay
3.27
1988
Helena Rubinstein
Giorgio Armani
2.13
1985
Ralph Lauren
1.3
1980
Vichy
0.23
1970
Biotherm
0.06
1965
Garnier
0.04
1964
Lancôme
Consolidated Group revenues in € billion
History of acquisitions
Year
Consolidated Group revenues in € billion
Acquisitions
2025
44.05
Dr.G • Medik8 • Color Wow • Jacquemus • Kering Beauté
2024
43.48
Miu Miu
2023
41.18
Aēsop
2022
38.26
Skinbetter Science
2021
32.28
Takami • Youth To The People
2020
27.99
Mugler • Azzaro • Thayers
2019
29.87
Prada
2018
26.94
Giorgio Armani • La Roche-Posay • Logocos Naturkosmetic • ModiFace • Pulp Riot • Stylenanda • Valentino
2017
26.02
CeraVe
2016
25.84
Saint Gervais Mont Blanc • Atelier Cologne • IT Cosmetics
2015
25.26
Niely
2014
22.53
NYX Professional Makeup • Carita • MG • Decléor
2013
22.12
2012
21.63
Urban Decay
2011
20.34
Clarisonic
2010
19.50
Essie
2008
17.54
Yves Saint Laurent
2006
15.76
The Body Shop
2005
14.53
SkinCeuticals…

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