via mediabuyer
- First seen
- May 7
- Last seen
- May 9
- Days running
- 1
Landing page intelligence
brandedcontent.smh.com.au
Host
brandedcontent.smh.com.au
Path
/optus/the-tech-behind-trust/
Full URL
Redirect chain
1 hop- finalbrandedcontent.smh.com.au
Landing page snapshot
Captured 2026-05-11
Tracking parameters
- utm_source
- outbrain
- utm_medium
- native_content
- utm_campaign
- optus
- utm_content
- 21
- utm_term
- branded_content
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}