Went quiet
running 7d · last seen 14d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
98/100
push pressure now · 30d index
Strength
60/100
overall scale · 30d index
Run
7d
last seen 14d ago
Markets
1
countries seen
Landing page
si.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Paul Finebaum Slams Major SEC Head Coach for 'Below the Belt' Comments
SI.com@si
Top 25% longevity in network
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
SI.com's Outbrain creative has been running for 7 days across 1 country and first seen on May 19, 2026 and last seen on May 27, 2026. It has been observed in United States. The ad lands on si.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. SI.com is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Paul Finebaum Slams Major SEC Head Coach for 'Below the Belt' Comments. Indexed on Outbrain by mediabuyer.
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
si.com
Path
/fannation/college/cfb-hq/news/paul-finebaum-slams-major-sec-head-coach-for-below-the-belt-comments-lane-kiffin-ole-miss
Full URL
Redirect chain
Chain not captured yet.
Final host: si.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- source_id
- {{publisher_id}}
- utm_source
- obbow
- utm_medium
- obbow
- page_source
- obbow
- utm_campaign
- 001e0699a1c8ae4c3c10c2c5c695612e02
- utm_adtitle
- Paul+Finebaum+Slams+Major+SEC+Head+Coach+for+'Below+the+Belt'+Comments
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 21
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 20% of 30d
- Peak surge
- 2.2× vs median
- Last 7d
- 77
- WoW
- new
Peak day: — 2.2× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Similar ads
Other creatives in Other on Outbrain
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Jaxson Dart’s Girlfriend Marissa Ayers’ Outfit Photo Gets Big Lane Kiffin Reaction
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Indiana Basketball: Overrated or Underrated in Key Early 2026 Projection?
Nation's No. 10 CB Back on College Football Recruiting Market After Major Decision
Larry Brown Sees Something Special in UNC's Davis Despite Scrutiny
Odell Beckham Reunion with the New York Giants in the Cards?
Three Key UConn Players for MSU To Pay Attention To
Headline variant ladder
Other headlines SI.com is running in market
Sorted by days running, longest-running on top. The same hero image is being A/B tested with these alternative angles.
- #1Jaxson Dart’s Girlfriend Marissa Ayers’ Outfit Photo Gets Big Lane Kiffin Reaction55d12 content tokens
- #2Larry Brown Sees Something Special in UNC's Davis Despite Scrutiny48d9 content tokens
- #3Ravens' Derrick Henry Debuts Photo of Third Baby Girl With GF Adrianna Rivas47d11 content tokens
- #4Odell Beckham Reunion with the New York Giants in the Cards?46d6 content tokens
More from SI.com
Ravens' Derrick Henry Debuts Photo of Third Baby Girl With GF Adrianna Rivas…
si.comJaxson Dart’s Girlfriend Marissa Ayers’ Outfit Photo Gets Big Lane Kiffin…
si.com