Sustained high-scale signal
running 51d · last seen 3d ago · 1 market
Observed at high scale for 51d — a strong, long-running signal worth modelling (no spend/CTR data; scale is inferred from observation volume).
Gravity
87/100
push pressure now · 30d index
Strength
69/100
overall scale · 30d index
Run
51d
last seen 3d ago
Markets
1
countries seen
Landing page
betterment.com
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Want to learn to invest automatically?
Betterment@betterment
Building toward wealth doesn’t have to be complicated. Learn how it can be easy & tax-smart with Betterment’s automated investing & saving technology.
Top 10% longevity in network
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Betterment's Outbrain creative has been running for 51 days across 1 country and first seen on April 16, 2026 and last seen on June 7, 2026. It has been observed in United States. The ad lands on betterment.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Betterment is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Want to learn to invest automatically?. Indexed on Outbrain by mediabuyer.
Landing page intelligence
Where this ad lands · www.betterment.com
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.betterment.com
1 page · final host: www.betterment.com
Host
betterment.com
Path
/investing
Full URL
Redirect chain
Chain not captured yet.
Final host: betterment.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_campaign
- 2026-investing
- utm_medium
- native
- utm_source
- teads
- utm_content
- the-betterment-effect
- offer_campaign_id
- No
- obOrigUrl
- true
- gad_source
- 7
- gad_campaignid
- 23429963483
- dclid
- CNvK6tnkwJQDFd4TYwEdCkMdNQ
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
- Hotjar heatmap
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks Apr 25
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 67% of 30d
- Peak surge
- 3× vs median
- Last 7d
- 7
- WoW
- -12%
Peak day: — 3× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇺🇸 United States. Active 51 days.
Similar ads
Other creatives in LeadGen on Outbrain
Want globally diversified investments?
Want to learn to invest automatically?
How to stretch your investing dollars even farther
An IRA that’s simple and sophisticated?
Want a smart way to build wealth?
Is your portfolio too simple?
3 tax-smart tools you should know about
Here’s how our portfolios blend simple with sophisticated
Headline variant ladder
Other headlines Betterment is running in market
Sorted by days running, longest-running on top. The same hero image is being A/B tested with these alternative angles.
- #1Want globally diversified investments?53d4 content tokens
- #2How to stretch your investing dollars even farther53d5 content tokens
- #3An IRA that’s simple and sophisticated?53d3 content tokens
- #4Want a smart way to build wealth?53d5 content tokens
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