Went quiet
running 2d · last seen 31d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
24/100
push pressure now · 30d index
Strength
29/100
overall scale · 30d index
Run
2d
last seen 31d ago
Markets
1
countries seen
Landing page
plan.de
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Yawa (22) macht die Regeln
Yawa (22) Makes the Rules
Plan International@plan
Top 25% longevity in network
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Germany.
What the data shows
Plan International's Outbrain creative has been running for 2 days across 1 country and first seen on May 7, 2026 and last seen on May 9, 2026. It has been observed in Germany. The ad lands on plan.de. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Plan International is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Yawa (22) macht die Regeln. Indexed on Outbrain by mediabuyer.
Landing page intelligence
Where this ad lands · www.plan.de
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.plan.de
1 page · final host: www.plan.de
Host
plan.de
Path
/magazin/artikel/menschen-und-projekte/gleichberechtigung-auf-dem-spielfeld.html
Full URL
Redirect chain
Chain not captured yet.
Final host: plan.de. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- sc
- IDD26501
- utm_source
- outbrain
- utm_medium
- display
- utm_campaign
- digitale-plan-post_consideration_ongoing
- utm_content
- schiedsrichterin
- utm_id
- system:CM360.pid:%epid!.cid:%ECid!
- OutbrainClickId
- {{ob_click_id}}
- utm_id
- system:CM360.pid:438291764.cid:248924328
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 9
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- —
Peak day:
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇩🇪 Germany. Active 2 days.
Similar ads
Other creatives in Content Arb on Outbrain
Jede 4. Jugendliche in Uganda ist Mama und darf nicht zur Schule
Dana (14): Ich darf nicht spielen, weil Fußball Männersport ist
Yawa (22) macht die Regeln
Wer macht hier die Regeln?
Warum zählen die Stimmen von Frauen oft nichts?
Warum sollte Technik Männersache sein?
Christiana (72) gibt Frauen eine Stimme
Fantas mutige Geschichte: „Manche spuckten, wenn sie mich sahen“
Headline variant ladder
Other headlines Plan International is running in market
Sorted by days running, longest-running on top. The same hero image is being A/B tested with these alternative angles.
- #1Christiana (72) gibt Frauen eine Stimme7d6 content tokens
- #2Wer macht hier die Regeln?6d5 content tokens
- #3Warum zählen die Stimmen von Frauen oft nichts?1d8 content tokens
- #4Jede 4. Jugendliche in Uganda ist Mama und darf nicht zur Schule0d10 content tokens