CVS Hide This 87¢ Generic Viagra In The Back - Here's Why

I Tried the 87¢ Generic Viagra® and Here's What Happened!
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MEN'S HEALTH
Things I Tried Before $7 Fixed My Impotence: $19 Gas Station Pills.
$42 Amazon Herbs. $79 Pump.
Roman, Hims, BlueChew At $10 A Pill. And More.
Total: $700+ For Nothing. Then I Spent $7 And It Actually Worked.
I'm 52. Last month I sat at my kitchen table and listed every product I'd bought in 18 months trying to fix my inability to get hard with my wife. Gas station pills, Amazon herbs, a vacuum pump, Roman, Hims, BlueChew, a $150 doctor visit, a $406 CVS quote. The list took four pages.
I want to walk you through it. Because if you're reading this, I think you'll find yourself in it.
I have at least four buddies in the same boat. Every one of them has tried roughly the same six or seven things in roughly the same order. Every one of them has a wife who's roughly the same number of weeks away from running out of patience.
Here's what didn't work. In order. With prices.
$19. Horny goat weed pills from a gas station in Pennsylvania I won't name. I bought them off the rack next to the energy drinks at 11 PM after a work trip. My heart raced for two hours. I got nothing else. Threw out the bottle.
$42. "Premium herbal blend for men over 50" off Amazon. 4.6 stars and 8,000 reviews. Two-week trial. Felt nothing. Bottle still in the medicine cabinet.
$34. A magnesium and zinc combo my buddy swore by. Took it for a month. Slept slightly better. Got nothing else.
$4. A bottle of "male vitality" tea from a health food store. Tasted like wet dirt. Drank it for two weeks. Got nothing.
$79. A vacuum pump. Used it twice. Sat in a drawer for a year. I can't make myself talk about this part of the list in any more detail than that.
$28. A "patch" off Instagram. Came in a foil packet that looked exactly like a generic ibuprofen pack. It was not even close to a real medication. Money gone.
$110. A Ro trial. Worked. But the math was brutal. Ro charges $8 to $12 per dose for "compounded" sildenafil. Same active ingredient as Viagra. Repackaged as "personalized" so they can charge whatever they want. At a couple uses a week that's $80 to $100 a month. I'm not paying $100 a month for a flavor twist.
$95. A Hims trial. Same compounded sildenafil. Same "personalized" pitch. $10ish a dose. Same problem. Subscription lapsed.
$89. A BlueChew trial. Same active ingredient, chewable compounded form, same pricing. Same problem. Same lapsed subscription.
Quick aside before I continue. Ro, Hims, and BlueChew don't sell generic Viagra anymore. They sell "compounded" sildenafil. That's a regulatory loophole that lets them avoid generic price competition and call the same molecule "personalized" so they can charge $10 a pill for something that costs 25 cents to make. The other $9.75 is Super Bowl ads and the loophole. I'll come back to the full math in a minute.
$150. Cash for a doctor's visit. Eight minute appointment. The doctor wrote me a prescription for 9 tablets of generic Viagra and told me to come back in 6 months.
$0 actually filled, but $406 quoted. I drove the prescription to the CVS on Route 9. The pharmacy tech rang it up at $406.32 with tax. $45 a pill. I walked out empty-handed.
Running total of money actually spent: $700.
Plus the $406 I would have spent at CVS if I'd been able to justify it. That would have brought me to $1,106.
Results: zero erections with my wife in 7 months. One marriage on the brink. One wife who had stopped reaching for me. One sexless bed at 9 PM every night.
And one folder she had been quietly building on her laptop. Labeled "house."
I didn't learn about that folder until much later.
The Night It All Came To A Head
The list above isn't the part that scared me. The part that scared me was our anniversary.
We'd planned a quiet evening. Just the two of us. Jacuzzi. Candles. Wine. Everything she used to love. Everything I used to be able to deliver.
My little buddy failed.
Despite her best efforts, he refused to cooperate. The whole evening felt like a complete disaster. I felt like a failure.
Eventually, she touched my shoulder, said "it's okay" softly, and left.
If you've ever heard your wife say "it's okay" in that voice, you already know. It doesn't mean okay. It means she's done. She's already gone. She's just still in the room.
That was the moment I stopped trying random pills off a rack and started actually looking for the real fix.
What Finally Worked: $7.
That's when I remembered the text.
A buddy of mine had sent me a link a few weeks earlier. 9 Viagra for $7. My first thought when I saw it: "Sucker." Some weak knockoff generic that would leave him more frustrated than before, I figured. I dismissed it instantly.
But after the anniversary, the price kept rattling around my head. 87 cents a pill for the same thing CVS wanted $45 for. A glitch in the matrix.
I pulled up the link.
The company is called Friday Plans .
Here's what was on the table:
87 cents per pill. $7 for 9 tablets.
The same FDA-approved 100mg generic sildenafil (Viagra). Or 20mg tadalafil (Cialis). Your choice.
Free prescription from a real U.S. licensed doctor.
2-minute online medical questionnaire. No video call. No office visit.
Free shipping. Plain white discreet package at the door in 3 days.
No insurance. No PBM markup. No Super Bowl ad budget passed back to you on every pill.
A 50x price reduction off CVS. A 10x reduction off Roman, Hims, and BlueChew.
Why The Price Gap Is Real (And Not A Scam)
I had to know why this was even possible.
Generic Viagra costs the manufacturer roughly 25 cents per pill to produce. So why does CVS charge $45?
Three companies you've never heard of called Pharmacy Benefit Managers (PBMs) control 80% of the prescription drug supply chain in this country. CVS Caremark. Express Scripts. OptumRx. They sit between the manufacturer and the pharmacy and they take a cut on every prescription that's filled in America.
They inflate the price of generic Viagra by over 4,000% .
That's the $45.
And Roman, Hims, and BlueChew? Same active ingredients. They charge $10 a pill because they're spending hundreds of millions on Super Bowl ads and celebrity endorsements. You're paying for their marketing budget on every pill.
Friday Plans cuts both of them out. No PBM. No Super Bowl ad. Same FDA-approved pill. 87¢.
There's exactly one way around all of this that doesn't involve flying to Mexico or buying counterfeits off a Chinese pharmacy.
It's 87 cents.
I Looked For The Proof Before I Spent A Cent
I still assumed it was a scam.
CVS charges $45. Hims charges $10. Friday Plans charges 87 cents. There was no universe in which that price gap was real, I thought.
So I went looking for proof.
I found it on TrustPilot . Over 2,000 real guys gave Friday Plans a 4.8-star rating , proving you could save a fortune. Then on YouTube, hundreds of men made videos showing it absolutely works.
This wasn't a scam. It was a secret.
For $7, passing this up would have made me the biggest fool of all. Worst case I lose a coffee. After $700 in failed alternatives, $7 was a rounding error.
How Easy It Actually Was
I was bracing for a hassle. It was the exact opposite.
I went to their site. Answered a few simple medical questions. It took me less time than making a cup of coffee. Maybe 2 minutes.
I started the form before lunch. By dinner, a doctor had approved my prescription.
That timeline alone told me something different was happening here.
Three days later, a plain white discreet package was at my door. No branding. No "PRESCRIPTION INSIDE" sticker. Nothing on the outside that would tell a neighbor what was in it.
I opened it. Nine 100mg tablets. Individually blister-packed.
I checked the bill: $7.91. That's 87 cents per pill.
No hidden charges. No insurance claims. No follow-up appointments. No upsells. No "premium membership."
Everything was clean, simple, and honest.
I Looked For The Catch. There Wasn't One.
✅ I thought "online doctor" meant a huge, hidden fee. Wrong. The doctor's review and…

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