Active
running 24d · last seen 1d ago · 1 market
Running with a modest observed footprint so far.
Gravity
23/100
push pressure now · 30d index
Strength
31/100
overall scale · 30d index
Run
24d
last seen 1d ago
Markets
1
countries seen
Landing page
tvarra.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Taboola
traffic source
Why pillion riders take more impact than drivers in two-wheeler accidents
Tvarra@tvarra
Three independent studies reveal the shocking truth about pillion riders, helmets, and survival on Indian roads — and why women on motorcycles need protection now.
Top 25% longevity in network
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 2, concentrated in APAC — India.
What the data shows
Tvarra's Taboola creative has been running for 24 days across 1 country and first seen on May 15, 2026 and last seen on June 9, 2026. It has been observed in India. The ad lands on tvarra.com. On our 30-day observation series the creative has run in sharp traffic spikes over the last 30 days. Tvarra is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Why pillion riders take more impact than drivers in two-wheeler accidents. Indexed on Taboola by mediabuyer.
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
tvarra.com
Path
/pages/the-pillion-problem-indias-most-overlooked-road-safety-crisis
Full URL
https://tvarra.com/pages/the-pillion-problem-indias-most-overlooked-road-safety-crisis
Redirect chain
Chain not captured yet.
Final host: tvarra.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 22
30-day run pattern
SpikyHeavy traffic bursts on a few days with quieter days in between — typical of aggressive A/B testing or geo/daypart targeting.
- Coverage
- 17% of 30d
- Peak surge
- 5× vs median
- Last 7d
- 9
- WoW
- +350%
Peak day: — 5× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Similar ads
Other creatives in Other on Taboola
Why pillion riders take more impact than drivers in two-wheeler accidents
The Pillion Problem: India’s Most Overlooked Road Safety Crisis
The two-wheeler seat with the higher injury risk isn't the front one
It's not laziness. The helmet was never built for Indian summers.
Helmets weren't designed for Indian heat — and it shows
She's not the one driving. But she's the one at risk.
India’s Most Overlooked Road Safety Crisis
Most two-wheeler accident injuries in India don't involve the driver
Headline variant ladder
Other headlines Tvarra is running in market
Sorted by days running, longest-running on top. The same hero image is being A/B tested with these alternative angles.
- #1The Pillion Problem: India’s Most Overlooked Road Safety Crisis25d7 content tokens
- #2Most two-wheeler accident injuries in India don't involve the driver24d7 content tokens
- #3The two-wheeler seat with the higher injury risk isn't the front one21d7 content tokens
- #4India’s Most Overlooked Road Safety Crisis19d5 content tokens
More from Tvarra
The Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.comThe Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.comThe Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.com