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The free, real-time spy tool for media buyers.

Spy on the ads spending money on Taboola, Outbrain, MGID, and RevContent. 20,000 unique creatives from 1,000 advertisers, deduped by title and image, refreshed daily. No login. No paywall.

Browse the ad index Sign inLast updated May 7, 2026

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Compliance

Compliance without paranoia 2026 — FTC, EU, UK, and what triggers manual review

A practitioner's reference to FTC, EU, and UK ad-substantiation rules, recent enforcement (Goli, BetterHelp, AGAG settlements), Outbrain and Taboola advertiser-policy updates, and what specifically triggers manual review on the major networks. Cites real FTC enforcement actions, NAD decisions, and each network's published policy.

17 min read · Eyal Rosenthal

Creative

Creative fatigue — when to kill an ad

Data-driven creative-lifecycle analysis. When does a winning native or social ad start to lose, what are the diagnostic signals, and what does the published research plus our own 7M+ deduped corpus aggregate stats actually say about ad lifespan in 2026.

16 min read · Eyal Rosenthal

Compliance

Cloaking — the legal grey, and what compliance teams actually do

A working map of the cloaking landscape in 2026 — the hard-illegal, the regulatory grey, and the operationally tolerated. With FTC enforcement context, recent settlements, and what compliance teams at the major networks actually catch versus miss.

16 min read · Eyal Rosenthal

Technical

How to read a publisher widget ID — a rabbit-hole tour

A technical deep dive into Outbrain SectionIDs, Taboola Site IDs, RevContent Widget IDs, and MGID Slot IDs — how to extract them from a live page, what each part of the ID encodes, and why media buyers obsess over the resulting signal.

14 min read · Eyal Rosenthal

Compliance

Native ad compliance — what actually gets you banned

A practitioner's read on the words, images, claims, and account-warm-up patterns that actually trip Outbrain, Taboola, and the other major native networks' compliance teams in 2026 — sourced from the platforms' own AUPs, the FTC's native advertising guidance, and the NAD's enforcement decisions.

16 min read · Eyal Rosenthal

The Friday Read

One long-form piece a week from the editor. Network changes, payout shifts, compliance, and what the indexed ad data is showing. Free. No fluff.