Who shows up and what gets discussed
The dedicated room for the US lead-generation economy — insurance, mortgage, education, home services — and the call-center / contact-platform stack that surrounds it.
The floor reads as mid-scale in scale, weighted toward Lead Buyers. Across the keynotes and panels the working themes tend to land around offer economics, traffic-source health, attribution under tightening privacy rules, and how senior practitioners are negotiating new partnership terms in real time.
Lead-buyer brands, lead-gen affiliates, call centers, and platform vendors. The mix matters more than the headline count — a smaller room with the right offer owners outperforms a mega-floor of vendor booths almost every time, which is why we anchor the verdict to who is actually in the room, not to the promotional copy.
Cost of attendance
- Ticket. Ticket runs in the $$–$$$$ band; book early for the best tier.
- Flight. From major US hubs the flight is short-haul to mid-haul; long-haul from Europe and APAC.
- Hotel. Hotel rates around the venue spike during the event; book the official block or a nearby alternative early.
First-timer prep
- Walk the floor with one or two verticals firmly in mind — insurance, mortgage, education, home services — and skip booths outside that lane.
- Confirm volume and quality terms in person; the spread between marketing and the actual buy-sheet is widest at lead-gen events.
- Schedule the largest call-center or platform meetings on day one so the rest of the week can flex around them.