Ad-tech
Conversion Bid Strategy (CBS)
Outbrain's automated tCPA bidding engine.
CBS (Conversion Bid Strategy) is Outbrain's auto-bidder — equivalent to Taboola's Smart Bid. Operator sets a target CPA, Outbrain's model bids per impression. There are three tiers (Semi-Auto, Fully-Auto, Max-Conversions); each gives the model more leeway to chase volume vs efficiency. Same trade-off as Smart Bid: needs ~30 conversions/week to learn well.
Example
Outbrain CBS Semi-Auto with $35 tCPA target: hits $33 in week 3, drifts to $44 in week 5 when audience expands. Operator pulls back to manual CPC.