Ad-tech

Smart Bid

Taboola's auto-bidding engine.

Smart Bid is Taboola's auto-bidding system — you give it a target CPA, it predicts CTR/CVR per impression and translates your goal into auction-level CPC bids. Outbrain has the equivalent (Conversion Bid Strategy / CBS). Both work better with high event volume; under ~30 conversions/week the predictor doesn't have enough data and most operators drop back to manual CPC.

Example

Smart Bid tCPA at $40 on a fresh campaign: first 4 days actual CPA = $73 (learning phase). Stabilizes around $42 by day 9 once 30+ conversions accrue.

Related terms

Taboola
The largest native ad network globally.
Outbrain
The second-largest native ad network globally.
tCPA (target CPA)
Bidding strategy where you set a CPA goal and the platform optimizes.
Conversion Bid Strategy (CBS)
Outbrain's automated tCPA bidding engine.