Traffic & geos
Edu lead-gen
Higher-education / for-profit-college lead-gen vertical.
Education lead-gen is a US lead-gen vertical for for-profit colleges and online degree programs. CPL $25–$65 per qualified prospective-student lead. Heavy regulation post-Obama-era 'Gainful Employment' rules. Modern compliance focuses on accurate program-completion-rate disclosures and accurate post-grad employment claims. Major networks: HigherEducation.com, EducationDynamics, QuinStreet.
Example
RN-to-BSN online-degree lead-gen at $48 CPL runs on Taboola US with a quiz-prelander ('how long would it take you to finish your nursing degree') — clears 6.5% LP CVR for a $42 effective CPA.