Compliance & regulatory
Meta Ads Policy
Meta's (Facebook + Instagram) published advertising policy.
Meta Ads Policy (transparency.meta.com/policies) governs what's allowed on Facebook, Instagram, and Audience Network. Restricted: weight loss (no before/after, no body-zoom, no specific scale claims), housing/employment/credit (Special Ad Categories — limited targeting), social issues (registration required). Banned: cryptocurrency products in most geos, MLM, low-quality landing pages, sensational health claims. Account-level enforcement: rejected ads → restricted ad account → disabled → BM-level disable.
Example
Skincare advertiser tests 14 creatives on Meta in one week; 6 are flagged for 'before/after personal attribute,' 2 are auto-rejected for 'sensational health claim' — operator burns half the launch week on policy iteration before scaling the survivors.