Compliance & regulatory
Google Ads Policy
Google Ads' published policy framework — restricted/disallowed industries, content, and tactics.
Google Ads Policy (https://support.google.com/adspolicy) is the canonical published rules-set governing what's allowed on Google Search, YouTube, Display, and Discover ads. Restricted industries: gambling (state-by-state US), pharmacy (NABP only), financial products (specific licensing), crypto (limited list of pre-approved exchanges). Disallowed: weight-loss claims, miracle cures, deceptive content, doorway pages. Strikes are now permanent-account-level in 2024–2026 — three policy strikes within 90 days = permanent account termination.
Example
Operator running a borderline nutra creative on Google Search receives a 7-day account suspension (first warning) — has 90 days to avoid two more before permanent termination.