Compliance & regulatory

FCC

Federal Communications Commission — regulates TCPA enforcement and DNC.

The FCC (Federal Communications Commission) issues and enforces TCPA implementing regulations (47 CFR Part 64), maintains the National Do-Not-Call Registry, and rules on autodial-equipment definitions. The FCC's 2024 'one-to-one consent' order significantly tightened lead-gen consent rules (effective January 2025). Affiliates and lead-gen advertisers monitor FCC rulemakings closely for downstream impact.

Example

Lead-gen network updates its consent disclosure language in late 2024 to comply with the FCC's January 2025 one-to-one consent rule — affiliates that fail to update get suspended from the network's compliance-required offers.

Related terms

tCPA (target CPA)
Bidding strategy where you set a CPA goal and the platform optimizes.
TCPA (Telephone Consumer Protection Act)
US federal law restricting telemarketing, autodial, and SMS without consent.
FTC (Federal Trade Commission)
The US consumer-protection regulator that enforces affiliate-disclosure law.