Compliance & regulatory
Lead-gen compliance
Combined TCPA + state-by-state telemarketing compliance for affiliate lead-gen.
Lead-gen compliance is the meta-discipline of running an affiliate lead-gen funnel without exposing the buyer or seller of the lead to TCPA, state-DNC, or state-unfair-trade-practices liability. Core practices in 2026: per-buyer one-to-one consent, recorded consent log, IP+timestamp+page-screenshot of the consent moment, leadid.com or jornaya tag for trans-trail, and 7-year retention of the consent record. Affiliates without these practices increasingly cannot sell to top-tier buyers.
Example
Solar lead-gen affiliate switches its funnel in Q2 2024 to log Jornaya LeadiD on every consent — drops some inventory but unlocks two new tier-1 buyers at $14/lead higher payout than the previous network.