Traffic & geos

Nutra weight loss

Weight-loss supplement sub-vertical — most-policed nutra category.

Weight-loss nutra is the largest sub-vertical inside nutra and the most heavily policed. FTC actions on weight-loss claims go back to the 2014 'Operation Failed Resolution' sweep. Common products: GLP-1-style 'fat burners,' apple-cider-vinegar gummies, ketogenic supplements, metabolism-boosters. Native networks restrict before/after imagery, scale claims, and 'doctors hate this' headlines. Payouts $40–$100 CPA on tier-1 traffic.

Example

Apple-cider-vinegar gummies offer at $80 AOV with 35-day rebill clears at $52 CPA on Outbrain US — but only with a quiz-funnel prelander that sidesteps direct weight-loss claims at the ad level.

Related terms

Nutra
Nutritional supplements vertical — weight loss, joint, skin, brain, blood sugar.
FTC (Federal Trade Commission)
The US consumer-protection regulator that enforces affiliate-disclosure law.
Advertorial
An ad designed to read like an editorial article.
Prelander
An intermediate page between the ad and the sales page.