Creative
Prelander
An intermediate page between the ad and the sales page.
A prelander (sometimes 'pre-lander' or 'bridge page') sits between the ad click and the offer page. Common formats: quiz, calculator, advertorial, listicle. The job is to warm the user up, qualify them, and improve the offer-page CVR. Prelanders are the highest-leverage creative asset most operators have — a 2× CVR lift on the prelander is worth more than a 2× CTR lift on the ad.
Example
5-question skin-quiz prelander before a serum offer: pulled CR from 1.9% to 4.1% on the same offer page. Same traffic, 2.2× revenue.