Networks

Outbrain

The second-largest native ad network globally.

Outbrain is Taboola's main competitor, with similar publisher placements and a similar smart-bidding system ('Conversion Bid Strategy'). They merged-and-unmerged with Taboola in 2020, then bought Teads in 2024 to enter video/CTV. Their inventory tilts more toward Tier-1 EU publishers than Taboola's, which is more US-heavy.

Example

EU-focused supplement campaign: Outbrain delivers 2.4× the volume Taboola does in DE/FR/IT at similar CPC. Operator runs Outbrain primary, Taboola backup.

Related terms

Taboola
The largest native ad network globally.
MGID
A native ad network with strong Tier-2 and Tier-3 inventory.
Native ad
An ad designed to look like editorial content within a publisher.
Conversion Bid Strategy (CBS)
Outbrain's automated tCPA bidding engine.