Creative
VSL (Video Sales Letter)
A long-form video ad acting as the sales pitch.
VSL (video sales letter) is a 10–45 minute video that walks the viewer through problem → mechanism → product → CTA. Heavy in info-product / ClickBank funnels, weight-loss, supplements. Replaces a long-form sales page. Operators frame VSLs with a controlled-reveal structure (no buy button until minute 18) to maximize watch-through. Mostly out of fashion in 2026 but still working in health and finance.
Example
$2,400-CAC pension-product VSL: 38 minutes long, average watch-time 21 minutes, 1.6% click-to-buy from the in-video CTA.