Ad-tech
Push notification traffic
Browser push-notification ads — opt-in style alerts.
Push traffic is the inventory format where users who previously opted into a publisher's browser push notifications receive ad messages. Networks: PropellerAds, RichAds, MegaPush, Adsterra, EvaDav. Lower than native intent but higher than popunder. CPCs run $0.001–$0.05. Particularly strong for sweeps, dating, crypto, gambling, and Tier-2/3 e-com. Apple removed Safari push in iOS 16, killing iOS-mobile push inventory; desktop and Android still work.
Example
RichAds push campaign: $0.008 CPC blended across DE/AT/CH for a binary-options offer. CR-to-deposit 3.1%, EPC $0.024.